When Was the Last Time You Did Something for the First Time?
The Book's Most Powerful Question
From Chapter 6 of Everything Will Be OK. If the answer requires you to think for more than ten seconds, too much time has probably passed. Share your #FirstTimeSince moment, celebrate human growth, and enter the weekly draw for curated Ukrainian artisan products.
The Philosophy Behind #FirstTimeSince
Not Variation
This challenge isn't about tweaking what you already do. It's about stepping beyond your familiar patterns and entering territory you've never explored before.
Not an Upgrade
It's not about being better at what you do. It's about doing something completely different. Something that has no precedent in your lived experience.
Something Completely New
If the answer requires you to think for more than ten seconds, too much time has probably passed. You step a little outside your usual comfort zone — but that's where something new is born.
Explore Categories
Find inspiration across different dimensions of first-time experiences
Painted an abstract canvas without planning
Wrote my first poem in 20 years
Learned to play ukulele from scratch
First Times from the Book
First times from the book — yours come next
First Linux server. “Come here, Professor, sit down, we’ll teach you the ‘sudo su’ commands.” The first web projects were born on it.
Online polls asked Ukrainians in Italy where they’d go to an Okean Elzy concert. Some time later: the band’s first Italian concert in history. Rome. Sold out.
A young man with a laptop among half-painted walls: “Can I work here?” James from Australia, OK Factory’s first coworker — before the official opening.
A saxophonist recruited in thirty seconds at the gate, boarded on the first inaugural flight to Ibiza to play at thirty thousand feet.
The phone rang with a +1 prefix: Canada. The first big international order of the new era — thousands of units of medical clothing, by air.
Leaving a Ukraine at war for the first time, to present the country’s economic future at the Future of Ukraine Summit in Berlin.
A conversation at a hotel bar during a food & beverage fair — and the first buyer from the African continent.
For the first time since the start of the war, presenting the UAmbassadors in eight European capitals: more than 10,000 km in a couple of weeks.
How the Challenge Works
Weekly Prizes
Every shared moment enters you into our weekly prize draw
Artisan Crafts
Handcrafted items from Ukrainian artisans. Each piece tells a story of Ukrainian heritage and modern creativity.
Limited Edition Books
Exclusive editions of Everything Will Be OK with personalized Bridge Certificates connecting you to a Ukrainian producer.
Feature Opportunity
Your story featured on our website, social media, and in our newsletter shared with readers around the world.
How to Participate
Do Something New
Pick a category. Do something you've never done before. Document it — photo, video, or just words.
Share Your Moment
Post on social media with #FirstTimeSince or submit your moment directly through our website form.
Enter the Draw
Every shared moment automatically enters you into our weekly prize drawing for Ukrainian artisan products.
Ready to Join the Movement?
Your first-time moment matters. It contributes to a global conversation about human growth, resilience, and the infinite possibilities within all of us.